Saturday, July 24, 2004

Niche Marketing SEO

Oh boy oh boy, results

Ok, The magic of thinking big works for me most of the time, But when the competition is so fearce, i have to admit, it takes much much longer time (im talking about years in some areas...

Anyway, I have seen and implemented an example where you are really not competing with anyone and yet getting the customers everyone is competing for....

When you have 30000 competing websites, there are usually still keywords people are looking for and not finding !

Examples, when the keywords are so many, misspellings are a great example, HOW ?

Even if a visitor gets results when he misspelled a word, he would probably end up with FEW results that are really not very optimized or linked to....

The idea is simple, Place more force on common misspellings of words

More Niche Marketing would be focused on the problem not the sollution

When people look on the internet, they are usually looking for a solution to a problem, not a solution, they often search for the problem, while websites are really optimizing the solution ! Optimize your website for the problem as well as the sollution, simply, state the various cases and scenarios of the problems where your product is needed...


This is the true niche marketing.. Good luck everyone


So if i am to advertise this i would state the problem as what should i do when the competition has all the good keywords secured, what alternative keywords should i target ?

Monday, July 19, 2004

Google Acquires Picasa

Picasa, Picture file management software and image sharing software


"Picasa enables users to easily manage and share digital photographs, and its technologies complement Google's ongoing mission to organize the world's information and make it universally accessible and useful," said Jonathan Rosenberg, vice president, Product Management. "Picasa is an innovator in the field of digital photography, and we're excited that the Picasa team is joining Google."


Picasa announced a technology partnership with Google's Blogger service to make publishing digital photos with Blogger faster and easier. Further product integration plans have not been announced. Picasa users will not experience any interruption in service.


Picasa is now free :) thats All i get from the deal so far, but it looks very good...